Seo Lead Forecast Calculator

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SEO Lead Forecast Calculator

Estimate how many leads and jobs SEO could generate from search demand in your area, and what ROI looks like compared to your monthly SEO spend.

Inputs Instant updates
Total monthly searches for your target keywords in your service area.
% of searches that click your result (depends on ranking).
% of site visitors who become a lead (call/form/text).
% of leads that book an inspection/appointment.
% of appointments that turn into signed jobs.
Average contract value (invoice price).
Typical gross margin on jobs from this channel.
Overhead as % of revenue (optional).
What you’re investing per month (content, links, agency, etc.).
Forecast window (SEO compounds over time, but this is a simple model).
Tip: If you don’t know CTR yet, use 5% (page 1 but not top), 15–25% (top 3), and 30%+ (rank #1 for a strong keyword).
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